Inside the Minds: The Art of Public Relations - CEOs from Edelman, Burson-Marsteller, Fleishman-Hilliard and More on the Secrets to Getting Noticed, Making a Name for Your Company, and Building a Brand through Public Relations
by Inside the Minds Staff, Richard Edelman (Editor)
ISBN: 1587620634
Publisher: Aspatore Books
Publication Date: 2001-12
Number Of Pages: 240
From the Publisher
Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.Praise for Inside the Minds: "What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." - Richard Costello, Manager-Corporate Marketing Communication, General Electric (NYSE: GE) "An important read for those who want to gain insight....lifetimes of knowledge and understanding..." - Anthony Russo, Ph.D., CEO, Noonan Russo Communications
Inside the Minds: The Art of Public Relations is written by: Richard Edelman, Edelman PR Worldwide, President and Chief Executive Officer -The Power of Public Relations in a Complex World Christopher P.A. Komisarjevsky, Burson Marsteller Worldwide, President and Chief Executive Officer - Winning Communications for Tomorrow's Leaders: The Tools and Techniques for Success Rich Jernstedt, Golin/Harris International, Chief Executive Officer - The Creation of Trust Don Middleberg, Middleberg Euro RSCG, Chairman and Chief Executive Officer - The New Breed of the Informed, Proactive Consumer: The Prosumer Ron Watt, SR., Watt/Fleishman-Hillard Inc./Cleveland, Chairman and Chief Executive Officer - Public Relations as an Art and a Craft Lou Rena Hammond, Lou Hammond & Associates, Founder and President - Success in Public Relations David Finn, Ruder Finn Group, Chairman - An Essential Function in a Democratic Society Anthony J. Russo, PH.D., Noonan Russo Communications, Chief Executive Officer - The Art and Science of Public Relations Thomas L. Amberg, Cushman Amberg Communications, President and Chief Executive Officer - Critical Elements of Success in Public Relations Robyn M. Sachs, PMR & Associates, President and Chief Executive Officer - Small Business Bang! Designing and Launching a Successful Small Business PR Campaign Patrice A. Tanaka, Patrice Tanaka & Company, Chief Executive Officer and Creative Director - PR: A Key Driver of Brand Marketing
Synopsis
Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.
About the Authors
Richard Edelman, Edelman PR Worldwide, President and Chief Executive Officer, The Power of Public Relations in a Complex World Christopher P.A. Komisarjevsky, Burson Marsteller Worldwide, President and Chief Executive Officer, Winning Communications for Tomorrow's Leaders: The Tools and Techniques for Success
Rich Jernstedt, Golin/Harris International, Chief Executive Officer, The Creation of Trust Don Middleberg, Middleberg Euro RSCG, Chairman and Chief Executive Officer, The New Breed of the Informed, Proactive Consumer: The Prosumer
Ron Watt, SR., Watt/Fleishman-Hillard Inc./Cleveland, Chairman and Chief Executive Officer, Public Relations as an Art and a Craft
Lou Rena Hammond, Lou Hammond & Associates, Founder and President, Success in Public Relations
David Finn, Ruder Finn Group, Chairman, An Essential Function in a Democratic Society
Anthony J. Russo, PH.D., Noonan Russo Communications, Chief Executive Officer, The Art and Science of Public Relations Thomas L. Amberg, Cushman Amberg Communications, President and Chief Executive Officer, Critical Elements of Success in Public Relations
Robyn M. Sachs, PMR & Associates, President and Chief Executive Officer, Small Business Bang! Designing and Launching a Successful Small Business PR Campaign
Patrice A. Tanaka, Patrice Tanaka & Company, Chief Executive Officer and Creative Director, PR: A Key Driver of Brand Marketing
Unlike any other business books, Inside the Minds captures the essence, the deep-down thinking processes, of people who make things happen.
— CEO, Arraycomm
- Cooper
What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge.
— Manager-Corporate Marketing Communication, General Electric (NYSE: GE)
- Richard Costello
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